The Approach
- 09:00–09:30
- Coffee and pastries
- 09:30–09:40
- Opening remarks — Joy Nazzari, DNCO, Compere, Simon Yewdall, DNCO
Place Camp 2025
PLACE CAMP. 2025. THE SUMMIT. FOR SHAPING. PLACES. 1 OCT 2025. DNCO — LONDON. 77 WESTON STREET SE1 3RS
2025 saw us climb the peaks.
Agenda
Place Camp 1
PLACE BRANDING
- 09:45–10:15
- Branding keynote — James Greenfield, Koto
- 10:20–11:05
- Place branding fireside — Rosie Haslem, Streetsense, Patrick Eley, DNCO
- 11:05–11:35
- Coffee break
PLACE CAMP 2
PLACEMAKING
- 11:40–12:25
- Placemaking fireside chat — Alex Phillips, Arup, Jennie Kovalcik, Public Sphere Projects
- 12:30–13:00
- Placemaking activation keynote — Simeon Aldred, Broadwick Live
- 13:00–14:00
- Catered buffet lunch
PLACE CAMP 3
PLACE MARKETING AND BRINGING IT ALL TOGETHER
- 14:05–14:35
- Place marketing masterclass — John Williams, marketing expert and former CMO
- 14:40–15:10
- Place branding/making/marketing, bringing it together — Rose Wangen-Jones, London & Partners
- 15:10–15:40
- Tea and cake break
The Summit
VALUE AND LOOKING AT THE HORIZON
- 15:45–16:15
- How place brands drive value — David Haigh, Brand Finance
- 16:20–16:50
- Trends forecasting — Brenda Sjahrial, DNCO
- 16:55–17:10
- Closing remarks — Joy Nazzari, DNCO
- 17:15–18:45
- Drinks
Speakers
James Greenfield
Koto
James has 20+ years of experience shaping some of the world’s biggest brands for those industries impacting the present and startups changing our future, including Airbnb, Amazon and Google.
Rose Wangen-Jones
London and Partners
Working with the Mayor of London and a network of partners and stakeholders, Rose promotes London as a leading world city in which to invest, work and visit.
John Williams
Formerly CMO Instant Group
Property marketing specialist, John has decades of experience in the sector across Knight Frank to the Instant Group, the world’s largest marketplace for flexible workspace. He is an advisor on AI, digital business models and the use of data in real estate.
Brenda Sjahrial
DNCO
Working across projects from San Diego to Shanghai, Brenda will be sharing DNCO’s latest brand insights affecting place, new trends in our industry and the opportunities we believe are ready to be maximised to help us connect even deeper with audiences. Earlier this year, Brenda was awarded Brand Strategist of the Year at the Transform Awards.
David Haigh
Brand Finance
David is an expert on brand and intangible asset valuation, and is the founder of Brand Finance — the world’s leading brand valuation consultancy. David was previously Director of Brand Valuation for Interbrand, and writes regularly on nation branding.
Simeon Aldred
Broadwick Live
Simeon has been at the forefront of transforming underused industrial and heritage sites into vibrant destinations that drive economic growth and community engagement, such as Printworks, Depot Mayfield, Drumsheds and most recently Brooklyn Storehouse in New York.
Jennie Kovalcik
Public Sphere Projects
With a decade of experience in placemaking, Jennie is passionate about amplifying arts and culture in urban contexts. Based in Seattle, Jennie has worked with business improvement districts in multiple US cities on innovative strategies that positively impact the public realm.
Alex Phillips
ARUP
Alex is at the forefront of shaping large, complex, masterplans for public- and private-sector clients around the world. He leads a 200-strong multi-disciplinary group of economists, town planners, urban designers, landscape architects and real estate professionals.
Rosie Haslem
Streetsense
Streetsense is a global place-focused studio working across disciplines from place visioning to place strategy and place branding. Rosie will be talking about what place brand really encompasses, and sharing some insights on the hard data of its value.
Patrick Eley
DNCO
With over 25 years in the industry, Patrick has led the creation of brands for destinations across his hometown of London — and for places around the world. Patrick co-authored a book published last year called Straight Forward — how wayfinding works and why strategy matters.
